Social Sisters: The New Coming of Age Podcast

This week in my Principles of Social Media course, I was assigned to create a podcast about social media. The requirements for this project were quite simple: create a five to ten-minute podcast with a partner or solo by interviewing someone who appears to excel at making content for social media platforms. 

To complete this assignment, I worked alongside one of my greatest friends, Evie. Evie manages a freelance photography business, ELM Photography, while I'm currently building up my fitness account, workout_withallayna. Our good friend,  Anna Kate Jackson, also manages her own business, _annakatecreates, a photography and art enterprise. Therefore, we decided to interview her to learn about her experience with developing her own brand. 

During our interview with Anna Kate, we discussed various topics regarding creating her brand, such as her typical social media presence/routine, challenges she's faced, and future goals that she has for her business, but the most interesting fact to me was what platform she enjoyed the most. Anna Kate said that she prefers to make content on TikTok rather than other platforms like Instagram because TikTok allows her content to be placed on numerous accounts' feeds, which gives the opportunity for potential clients to discover her work that they would not have otherwise on other platforms. She also talked about how so many people make content but have no intentions behind it. Anna Kate discussed that it is so easy to just post something online but to truly get your business flourishing, you need to have a purpose behind what you create. She stated that people are more drawn to content that is simple but is also meaningful and tells a story. Out of all we discussed during the interview, I found this bit of advice the most impactful to me personally. I often tend to overthink way too much when it comes to creating content for my fitness account, so by taking a step back and looking at it as just conveying a story to my audience, I'll hopefully be able to continue to grow my account.

Looking forward, I am excited to see what's in store for my fitness platform. As social media continues to grow and reach more people, I am hoping to not only attract more people to my platform, but I also hope to partner with a business or influencer to promote my page. 

If you'd like to listen to our podcast, here's the link -> Social Sisters: How Anna Kate Leverages Social Media to Build Her Brand